The Cheapest, Easiest Way to Influence People

The Cheapest, Easiest Way to Influence People

1. Take a Post-it® note. 2. Write a very short message. 3. Stick it.

We spend a lot of time and money trying to attract the attention of customers, prospects, and other stakeholders. We develop sophisticated email campaigns. Spend thousands of hours on social media. Invest in every form of advertising, from bus ads to skywriting to 30 expensive seconds in the Super Bowl…[More]